That word makes me giddy when I hear it. I love upgrading anything that needs upgrading when an upgrade is available for any upgradeable item I have. =)
Well, in this instance, we are not talking about my iPhone (that I can't live without), or my Adobe Suite software (that I can't live without) or my camera (that I can't live without). I am talking about OUR LOGO for Fire & Earth.
We started out with a great logo, but as our business grew and applications changed, we had a hard time implementing our logo in our marketing materials and digital media. It's a BIG undertaking.... materials to update, website and online pages to update and making our customers aware of the change.... but is WELL worth it.
We now have a cleaner, bolder and easier to read logo that is easy to place anywhere on any media and speaks a little more about what we do. It's not JUST graphic design anymore, its MULTIMEDIA design (yes, ladies and gentleman, we do videos and more).
So here you are... pass the word.... the upgrade has LAUNCHED.
By the way, in case you wondered... that's my new puppy on my blog header photo. His name is Vader and he is the cutest Yorkie-Poo in the universe. I checked.
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